MEET YOUR GUIDES
Owner & Idea Generator
Giovanna Caponetto
Also known as “G”, Giovanna is the one who makes everything happen. She opened Guided in 2020 with ambition, confidence, and a strong ability to lead combined with a marketing degree from UMKC. As the agency continued to grow, so did her job to curate and manage various professional athlete and influencer marketing campaigns and partnerships throughout various different industries.
On the sports front, she loves all of her teams equally, but football and futbòl are at the center of her life. To keep herself and Guided running at full-speed, she travels, spends time with family and friends, and makes just enough time for wine and workouts - which she is never herself without.
Kasten Green
Creative Director & G Wrangler
Kasten keeps the Guided train on its tracks, fielding anything Giovanna throws her way. She works right alongside G, leading our team in design, creating client content, building websites, and fulfilling any design needs necessary. Working as a creative in this woman-owned business is her idea of making her younger self proud. From sports, to helping a business grow, Guided is just the place to be!
She’s a KU grad & lifelong fan (Rock Chalk!) and cheers for her hometown teams in KC–no matter what! When she’s not busy with Guided, Kasten is likely learning a new recipe while keeping her fuzzy sidekick, Wafer, out of the food and planning a round of golf with her sister.
Marketing & Social Media Guide
Caitlyn Pfeiffer
Caitlyn is our secondary line of creative marketing behind Giovanna helping to find new opportunities and create content for social media. She went to the University of Nebraska - Lincoln for marketing, and loves being able to use that with Guided! It’s the perfect blend of the sports world, creative marketing, social media & brand management, and working with people! She’s ready to jump on whatever is needed, so if you want a deal done, she’ll find the in to get it for you.
In addition to being a top-notch lead finder and social creator, Caitlyn is a free-time golfer, and multi-sport fan, including volleyball, hockey, and football! She passes time with friends, family, and a good workout to feel her best.
